Then there’s a deeper level of shelf analysis. Fragments, half-views, and bits all matter. I even overlay assumptions about the net impact if the consumer only sees the video headline (e.g., “Watch X Product Break in Five Seconds”) but doesn’t click or engage. If a hostile YouTube video rises to the top of a search on a brand- and category-specific query, I factor in certain assumptions draw from my TV-copy training about the persuasiveness and viral nature of sight, sound, and motion. Most important, I pay incredibly close attention to the placement and density of CGM on the shelf. I mean reflecting as hard on whether consumers engage or precipitate a click-through as on whether they run for the hills after staring at the shelf. I mean search or shelf results that affirm rather than distract and interfere. I’m convinced that same mindset must pervade how we think about brand assortment and presence online.īy “assortment,” I mean search results’ composition, tone, and texture. At Procter & Gamble, they call this the first moment of truth. Nothing fancy or sexy here, this is all about the fundamentals. A core assumption here is the awareness, consideration, trial, and purchase cycle of new products and services consistently starts with what consumers see on the shelf, whether on Google, MSN, Yahoo, or Wikipedia. Developers can push important events into a data layer and decide later which tracking tags or pixels should be fired.I recently started a strategic consulting unit within my company and now commence virtually every major client engagement with the online equivalent of a category management exercise. Google TagManager also enables the dynamic implementation of tracking tags and pixels in applications. * Using language and location to configure UI flags * Using screen size to determine ad banner size * Sizes, locations, or types of ads served in your applicationĬonfiguration values may also be evaluated at runtime using rules, enabling dynamic configurations such as: * Various UI settings and display strings This is useful for managing any configuration values or flags in your application that you may need to change in the future, including: Google Tag Manager enables developers to change configuration values in their mobile applications using the Google Tag Manager interface without having to rebuild and resubmit application binaries to app marketplaces. National Grid also has a number of related businesses such as LNG importation and storage, land remediation and metering. It is also the largest distributor of natural gas in the northeastern US, delivering gas to 3.4 million customers in New York, Massachusetts, New Hampshire and Rhode Island.
Owning 4,160 megawatts of electricity generation, it is the largest power producer in New York State supplying power to over one million customers on Long Island. In the US, National Grid distributes electricity to nearly five million customers in Massachusetts, New Hampshire, New York and Rhode Island. It also owns and operates the high pressure gas transmission system in Britain and its distribution business delivers gas to 11 million homes and businesses. National Grid owns the high-voltage electricity transmission network in England and Wales and operates the system across Great Britain. We are committed to safeguarding our global environment for future generations and providing all our customers with the highest standards of service through investment in our networks and through our talented, diverse workforce. We play a vital role in delivering gas and electricity to many millions of people across Great Britain and northeastern US in an efficient, reliable and safe manner. National Grid is an international electricity and gas company and one of the largest investor-owned energy companies in the world. National Grid is one of the world's largest utilities, focused on delivering energy safely, efficiently, reliably and responsibly.
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